More Oklahomans Turn to TSET’s Oklahoma Tobacco Helpline as Quit Success Rises
New report shows growing demand and strong outcomes as TSET works to improve health across the state
OKLAHOMA CITY (Dec. 10, 2025) — The Oklahoma Tobacco Helpline, a program of the Tobacco Settlement Endowment Trust (TSET), reported another year of strong results in its latest annual report. The Helpline recorded 27,518 registrations, marking the fourth year in a row of increased demand and showing how many Oklahomans want support for a healthier, tobacco-free life.
The report also highlighted the continued success of Helpline registrants. During follow-up calls seven months after enrolling, 45.4% of registrants reported going 30 days or more without using tobacco. This success rate exceeds the North American Quitline Consortium benchmark quit rate of 30%, and proves the Oklahoma Tobacco Helpline performs better than most quitlines across the country.
“This work highlights how the Helpline makes quitting tobacco possible for people across our state,” said TSET Executive Director Julie Bisbee. “Investing in these services strengthens the health and well-being of our state and helps save future health care dollars. That work is at the heart of TSET’s mission.”
The Helpline offers meaningful support to Oklahomans seeking to quit tobacco use. Ninety-six percent of registrants reported they were very, mostly or somewhat satisfied with the help they received. The report also showed more people who exclusively vape are turning to the Helpline for quit support than before. This group now makes up nearly 17% of registrants.
Click here to view the full report.
“The Helpline’s continued success reflects our goal to help Oklahomans take control of their health,” said Oklahoma Tobacco Helpline Director Christin Kirchenbauer. “Our free, easy-to-use tools are effective and help people move toward a tobacco-free life.”
Call 1-800-QUIT NOW (1-800-784-8669), text READY to 34191 or visit OKhelpline.com to explore all the free services and resources available to Oklahomans. Connect with the Helpline through social media by liking the Oklahoma Tobacco Helpline on Facebook and Instagram.
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The Oklahoma Tobacco Helpline is a free service for Oklahomans wanting to help themselves, loved ones, patients or employees live tobacco free. Funding is primarily provided by the Tobacco Settlement Endowment Trust, in partnership with the Oklahoma Health Care Authority. Since 2003, the Oklahoma Tobacco Helpline has had more than half a million registrations and is consistently ranked among the top quitlines by the North American Quitline Consortium.
The Tobacco Settlement Endowment Trust (TSET) serves as a partner and bridge builder for organizations shaping a healthier future for all Oklahomans. TSET provides leadership at the intersections of health by working with local coalitions and initiatives across the state, cultivating innovative and life-changing research and working across public and private sectors to develop, support, implement and evaluate creative strategies to take advantage of emerging opportunities to improve the public’s health. To learn more, go to Oklahoma.gov/TSET.
TSET – Better Lives Through Better Health
