Oklahoma Tobacco Helpline Celebrates 10 Years Of Helping Oklahomans Quit Tobacco

OKLAHOMA CITY – August 20, 2013 — More than 250,000 Oklahomans have accessed the Oklahoma Tobacco Helpline by phone or online for coaching and assistance in quitting tobacco since the free service began in 2003. This week marks the tenth anniversary of the Helpline’s launch. Smoking-related illnesses are the leading causes of preventable death in Oklahoma.

The Oklahoma Tobacco Helpline (1-800-QUIT-NOW or OKhelpline.com), a free smoking cessation service that provides coaching and nicotine replacement products to any Oklahoman with the desire to quit tobacco use, is a partner in helping to reduce the toll of tobacco on the state. Smoking costs Oklahoma $1.16 billion in related healthcare costs each year. An estimated $18 million is saved each year in direct medical costs from tobacco users who have quit with the help of the Oklahoma Tobacco Helpline.

The Oklahoma Tobacco Helpline is primarily funded by the Oklahoma Tobacco Settlement Endowment Trust (TSET), in partnership with the Oklahoma State Department of Health, Oklahoma Health Care Authority, Oklahoma Employees Group Insurance Division, and the Centers for Disease Control and Prevention. The Helpline has a 34 percent quit rate for callers who receive multiple coaching calls, while tobacco users who quit cold turkey have a 5 percent success rate.

Each year 6,200 Oklahomans die each year from a smoking-related illness, according to figures from the Centers for Disease Control and Prevention. Smoking kills more people than alcohol, AIDS, car crashes, illegal drugs, murders and suicides combined.

“Stopping tobacco use is one of the most important things that Oklahomans can do to improve their health,” said Dr. Terry Cline, Secretary of Health and Human Services. “After a decade, the Oklahoma Tobacco Helpline continues to be a great investment to move the needle and make a large-scale impact on the health and prosperity of our state.”

TSET, created by a voter-approved Constitutional amendment in 2000, is a leading partner in helping Oklahomans end their tobacco addiction. In fiscal year 2012, a record 38,732 people contacted the Helpline for cessation services. While many in Oklahoma may have access to services through their health insurance, more than 40 percent of the callers to the Helpline are uninsured. More than 60 percent of Helpline callers have an income of less than $20,000.

In addition to the Helpline, TSET also funds the award-winning Tobacco Stops With Me public education campaign. Tobacco Stops With Me promotes the Oklahoma Tobacco Helpline with educational messages about the dangers of tobacco and secondhand smoke. The Tobacco Stops With Me campaign has reached nearly two-thirds of Oklahomans.

Oklahoma ranks third best nationally in the number of Oklahoma smokers who received Helpline services, according to the North American Quitline Consortium.TSET has a contract with Alere Wellbeing, Inc. to provide the quit-coaching services. Alere employs quit coaches based in Oklahoma to provide services.

“Through strategic, evidence-based efforts – like the Oklahoma Tobacco Helpline – TSET is working to create a healthier environment in our state,” said Tracey Strader, TSET executive director. “Our investments help people stop using tobacco reduce premature death and costly chronic medical conditions, including those aggravated by smoking and toxic secondhand smoke.”

TSET funding also supports ground-breaking research at the Stephenson Cancer Center, the Oklahoma Tobacco Research Center and the Oklahoma Center for Adult Stem Cell Research. Community grants across the state promote tobacco use prevention and improved physical activity and nutrition. TSET grants also work to infuse tobacco cessation best practices into hospitals and promote cessation among Medicaid recipients and people being treated for a behavioral health disorder. Through its unsolicited proposal process, TSET funds a variety of programs including a grant to the Physicians Manpower Training Commission that helps doctors repay their student loans if they practice in a rural, underserved area.


The Oklahoma Tobacco Helpline is a FREE service for Oklahomans wanting to quit tobacco. Funding is primarily provided by the Oklahoma Tobacco Settlement Endowment Trust (TSET), in partnership with the Oklahoma State Department of Health, Oklahoma Health Care Authority, Oklahoma Employees Group Insurance Division and the Centers for Disease Control and Prevention. The Oklahoma Tobacco Helpline has served more than 365,000 Oklahomans since 2003 and was ranked the top quitline for reaching tobacco users seeking treatment in FY2013 by the North American Quitline Consortium.

The Oklahoma Tobacco Settlement Endowment Trust (TSET) serves as a partner and bridge builder for organizations working towards shaping a healthier future for all Oklahomans. TSET provides leadership at the intersections of health by working with local coalitions and initiatives across the state, by cultivating innovative and life-changing research, and by working across public and private sectors to develop, support, implement and evaluate creative strategies to take advantage of emerging opportunities to improve the public’s health. TSET – Better Lives Through Better Health. To learn more go to: www.ok.gov/tset.

For more information, contact:
Thomas Larson, Director of Public Information and Outreach
Direct: (405) 521-4992
Cell: (405) 642-6860